Matas needed a new set of brand guidelines in order to create a consistent brand experience and grow the brand effectively across all export markets in the hearts and minds of consumers.
Nourishing, active daily care
Matas products range from haircare, facecare and bodycare to men’s care, baby care, styling products and different lines with Nordic ingredients.
Real before digital
Our strategy is to build the brand physically in stores within our export markets and then support these with online sales. This is because consumers need to have a place where they can go and experience the Matas brand and products. It is therefore our priority is to build the brand physically before going into any online sales effort.
LOOK & FEEL
INTERIOR CONCEPT: Nordic minimal style
The interior concept creates a pure, Nordic, minimal environment for consumer to experience our products that reflect the essence of who we are. We are the cornerstone of Nordic healthy living so visually we reflect this with natural materials, a simple colour palette and textural detailing.
We use simple white tiles that contrast with the Matas stripes motif and display our products in a vivid, eye-catching manner. We complement this with light wooden shelves, stools and accessories. Living plants are also used to complement our all-natural brand image.
ELEMENTS: Rustic, natural, everyday
Create the Daily Nordic Care bathroom effect – customers can use them to try the products
Tall stools in light-coloured birch wood with ergonomic shapes to complement the posture of whoever sits in them. Flaws and faults in the wood creates texture.
Authentic, rustic – where customers can try the products
Light, natural and flowing
Nordic healthy lifestyle
Our interior photography tells the story of our Nordic and Danish lifestyle;
Bold, Nordic, understated
Various POS materials can be used in the store to communicate with consumers throughout the customer journey.
A FLEXIBLE SCALABLE CONCEPT for different store sizes